shortform video
The long and short of it: Reaching the right audience at the right time with versatile video formats
YouTube’s Cynthia Lam on how brands can leverage the platform’s strengths in both long- and short-form content to engage audiences at the most opportune moments.
Reel in your audience: Optimising short-form video marketing for Ramadan 2024
With Ramadan approaching, leverage the power of Meta’s AI-powered discovery engine via Reels to engage new and returning customers.
Making use of the seconds: Unleash the full power of bite-sized content
In the quest for audience attention in our saturated digital media landscape, how can brands ensure that no moment goes wasted? We dive into the details of an illuminating joint study from TikTok and WARC to find out.
Social trends for APAC brands to keep pace with in 2023
AI, business messaging, cross-border shopping, virtual and augmented reality, creators, online shopping, and short-form video. Meta's APAC VP looks at what should brands focus on this year.
How businesses can adapt — and thrive — in the fast-paced China market
As we get ready to bid farewell to the Year of the Ox and welcome in a year of fierce prosperity with the Year of the Tiger, the eternal question remains: How does a brand successfully adapt to the China market?
How brands in China are embracing e-commerce 2.0
How marketers can take advantage of China's e-commerce opportunities.
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